360 Brand Performance and Advertising Tracker

Integrated monitoring of brand Key Performance Indicators with a simulation tool designed to show the impact of a brand’s image on market share.

Business & Marketing questions it can answer:
  • How do consumers change their brand consideration, affinity and choice in time?

 

  • How successful was the campaign in achieving targeted brand KPIs over time?

 

  • Which are the perceived brand image positioning statements that drive choice and growth for the brand?

 

  • How might we optimize brand communication across platforms and refine/ standardize key messages?
APPLICABILITY
  • Brand health monitor, advertising tracker
INDUSTRIES
  • Dairy, alcoholic beverages, telecommunications, retail, financial services