NEWS & PRESS
360 Brand Performance and Advertising Tracker
Integrated monitoring of brand Key Performance Indicators with a simulation tool designed to show the impact of a brand’s image on market share.
Business & Marketing questions it can answer:
How do consumers change their brand consideration, affinity and choice in time?
How successful was the campaign in achieving targeted brand KPIs over time?
Which are the perceived brand image positioning statements that drive choice and growth for the brand?
How might we optimize brand communication across platforms and refine/ standardize key messages?
Brand health monitor, advertising tracker
Dairy, alcoholic beverages, telecommunications, retail, financial services