Goes beyond ad recall and liking to ensure an emotional connection to your brand long after the advertising fades in your target’s mind and determines the right ad execution to influence consumer behaviour.
Business & Marketing
Business & Marketing questions it can answer:
Which of the executions correctly addresses the needs of the target audience?
How does the campaign perform in terms of evoking emotional connections towards the brand?
How does the campaign perform in terms of memorability and relevance?
How is the message being decoded and linked to brand purchase criteria?
Advertising pre-testing, post ad evaluation, disaster check
Culinary, confectionery, dairy, coffee, NA & alcoholic beverages, personal care, household care, telecommunications, retail, financial services, pharmaceutical, automotive