360 Customer Engagement

Draw up a blueprint of customer experiences across touchpoints and identify a “critical path” of the most important experiences and perceptions driving customer engagement with your brand or organization

Business & Marketing questions it can answer:
  • Which are the top-priority touch point areas for improving customer retention and growth?

 

  • Which are the benchmarks and defined indicators to be used to monitor touchpoint areas?

 

  • Which are the key customer-centric deployment actions that could ensure a competitive advantage?
APPLICABILITY
  • Customer loyalty
INDUSTRIES
  • Telecommunications, financial services, alcoholic beverages, tobacco