360 Data Mining and Targeting

Discover hidden value in your own data by building an algorithm attached to usage and demographic profiles that can accurately predict the psychographic profile of your own customers.

Business & Marketing questions it can answer:
  • How can we direct communications to address the specific needs of a particular category in an optimum and relevant manner?

 

  • How can we enhance engagement with specific targets and eliminate attrition?

 

  • How can we cross-sell to and increase the value of a specific target group?
APPLICABILITY
  • Customer relationship development, growth strategy development
INDUSTRIES
  • Telecommunications, financial services