360 Ethnography

Live observation of consumers in their own environment for better understanding of category consumption and buying habits and practices.

Business & Marketing questions it can answer
  • How does my product/service fit into the daily lives of my consumers?

 

  • What lifestyle factors influence how consumers purchase and interact with my product/service?

 

  • What do my consumers really feel about my product, aside from how they use it?
APLICABILITY
  • Repositioning, brand communication, new product development, innovation
INDUSTRIES
  • Culinary, confectionery, NA & alcoholic beverages, personal care, telecommunications, retail, media, other (social & lifestyle)