360 Ideation Workshops

We form a working group together with your marketing and innovation teams to tap into opportunities for tactical ‘expressions’ of the brand or brand extensions.

BUSINESS & MARKETING QUESTIONS IT CAN ANSWER
  • What are the opportunities to expand current portfolio and tap into new territories (e.g.: new positioning, new target, product innovations)?
APPLICABILITY
  • Brand portfolio optimisation, growth strategies, category management, retail and HoReCa strategies
INDUSTRIES
  • Culinary, confectionery, dairy, NA & alcoholic beverages, personal care, telecommunications, retail, financial services, pharmaceutical, media, other (social & lifestyle)