360 Market Simulations

Volumetric forecasting for new brand launches and brand extensions, adding ‘what if?’ scenarios by channel and other marketing spend data.

Business & Marketing questions it can answer:
  • What marketing mix (positioning, SKU, price, distribution, advertising and promotion) would generate the highest potential sales volume?
APPLICABILITY
  • Volumetric forecasting, portfolio optimization
INDUSTRIES
  • Confectionery, NA & alcoholic beverages