360 Private Online Communities

Create a two-way dialogue with your target audience and gain a holistic understanding of their day-to-day lives in order to build brand communication and product activations in tune with local expressions and culture.

Business & Marketing questions it can answer
  • What is the cultural relevance of my brand in people’s daily lives?

 

  • How do my clients/consumers behave, make purchase decisions and use the category in their natural setting?

 

  • How will my target audience respond to the content I want to put out?
APPLICABILITY
  • Brand communication strategies, concept assessment, category usage patterns, web usability
INDUSTRIES
  • Culinary, confectionery, dairy, NA & alcoholic beverages, personal care, telecommunications, retail, financial services, pharmaceutical, media, other (social & lifestyle)