NEWS & PRESS
360 Shopper Understanding
A holistic view of shopper behaviour, providing strategies for both retailers and manufacturers to facilitate shopping trips, be relevant and create an engaging shopping experience.
Business & Marketing questions it can answer:
How can we increase footfall and shopping trip value?
What is the optimum allocation/visibility of SKU shelf display for successful purchase?
How can we maximize conversion of shopper footfall into category engagement?
Shopper profile, in-store shopper journey, category management, shelf display
Confectionery, coffee, NA & alcoholic beverages, retail, tobacco, pharmaceutical