360 Shopper Understanding

A holistic view of shopper behaviour, providing strategies for both retailers and manufacturers to facilitate shopping trips, be relevant and create an engaging shopping experience.

Business & Marketing questions it can answer:
  • How can we increase footfall and shopping trip value?

 

  • What is the optimum allocation/visibility of SKU shelf display for successful purchase?

 

  • How can we maximize conversion of shopper footfall into category engagement?
APPLICABILITY
  • Shopper profile, in-store shopper journey, category management, shelf display
INDUSTRIES
  • Confectionery, coffee, NA & alcoholic beverages, retail, tobacco, pharmaceutical