360 Motivational Segmentation

Explore consumer needs through the use of motivational theory to optimize your brand portfolio and reveal opportunities for market innovation.

Business & Marketing questions it can answer:
  • How relevant is my brand performance in meeting specific consumer benefits defining meaning and value for the category?

 

  • How can we differentiate our brand portfolio and make it more relevant?

 

  • How can we redefine the essence of our brand’s personality and product characteristics to fit a lucrative segment?

 

  • In what ways can we change or redefine category purchase criteria so that we can expand growth opportunities for the brand?
APPLICABILITY
  • New product development, portfolio optimization, innovation, brand positioning, growth strategy development
INDUSTRIES
  • Culinary, confectionery, dairy, coffee, NA & alcoholic beverages, tobacco, retail, financial services, pharmaceutical, media