HOW DO SHOPPERS FEEL THE VAT REDUCTION?

11 Jul 2015

Romanians reanalyze their portfolio of retailers and become more loyal to those that have really implemented the VAT reductions, being transparent in this process and having the reductions visible in the shelf price tags.

Regarding their shopping basket, even if prices are lower, the great majority intends to maintain the quantity bought (not increase), but will become more relaxed with shopping, diminishing the ‘promotion hunting’ attitude.



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