SERVICES

360 Ethnography

Live observation of consumers in their own environment for better understanding of category consumption and buying habits and practices.

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360 Motivational Segmentation

Explore consumer needs through the use of motivational theory to optimize your brand portfolio and reveal opportunities for market innovation.

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360 Private Online Communities

Create a two-way dialogue with your target audience and gain a holistic understanding of their day-to-day lives in order to build brand communication and product activations in tune with local expressions and culture.

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360 Data Mining and Targeting

Discover hidden value in your own data by building an algorithm attached to usage and demographic profiles that can accurately predict the psychographic profile of your own customers.

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360 Ideation Workshops

We form a working group together with your marketing and innovation teams to tap into opportunities for tactical ‘expressions’ of the brand or brand extensions.

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360 Communication Development & Testing

The objective is to discover new opportunities for existing and new brands, based on a deep understanding of current brand status, the competitive context, consumer motivations and future trends.

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360 Product & Package Design and Development

From assessing a product/service concept, to measuring product performance over time, to gauging packaging/service functionality and image, we provide an integrated solution to help you launch new products/services.

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360 Price Optimization

Measures price sensitivity in a competitive landscape, and provides optimum prices for new SKUs and service bundles.

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360 Market Simulations

Volumetric forecasting for new brand launches and brand extensions, adding ‘what if?’ scenarios by channel and other marketing spend data.

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360 Shopper Understanding

A holistic view of shopper behaviour, providing strategies for both retailers and manufacturers to facilitate shopping trips, be relevant and create an engaging shopping experience.

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360 Brand Value Dynamics

Showing which aspects of perception and emotional connection are considered as strengths or weaknesses of your brand compared with the competition, and which of these aspects could further drive brand value.

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360 Brand Performance and Advertising Tracker

Integrated monitoring of brand Key Performance Indicators with a simulation tool designed to show the impact of a brand’s image on market share.

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360 Customer Engagement

Draw up a blueprint of customer experiences across touchpoints and identify a “critical path” of the most important experiences and perceptions driving customer engagement with your brand or organization.

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360 Performance Monitor on Customer Experience Areas

Monitor the performance of your brand or organization on specific touchpoints and create a “scorecard” of your Key Performance Indicators versus the competition and/or specific action standards

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360 Events Impact & Monitoring

Assess brand relevance of specific events (concerts, festivals, etc.) and monitor post-event performance in building brand engagement.

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360 Deployment Workshops

We form a working group to take the results of customer engagement studies in order to drive business change; this includes mapping out actions that will lead to improved performance as well as setting targets and defining measures of success.

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