Showing which aspects of perception and emotional connection are considered as strengths or weaknesses of your brand compared with the competition, and which of these aspects could further drive brand value.
Business & Marketing questions it can answer:
What are the category drivers for brand choice?
Which of these drivers are considered as strengths/ weaknesses of the brand?
Which aspects should be enhanced as to further drive the brand value?
Brand performance assessment, brand equity
Culinary, confectionery, dairy, coffee, NA & alcoholic beverages, personal care, household care, telecommunications, retail, financial services, pharmaceutical, automotive, media