Discover hidden value in your own data by building an algorithm attached to usage and demographic profiles that can accurately predict the psychographic profile of your own customers.
Business & Marketing questions it can answer:
How can we direct communications to address the specific needs of a particular category in an optimum and relevant manner?
How can we enhance engagement with specific targets and eliminate attrition?
How can we cross-sell to and increase the value of a specific target group?
Customer relationship development, growth strategy development
Telecommunications, financial services