360 Price Optimization

Measures price sensitivity in a competitive landscape, and provides optimum prices for new SKUs and service bundles.

Business & Marketing questions it can answer:
  • How will my price offer perform in the competitive context?


  • What would be the optimum price for a new/current product/service?


  • What would be the impact of replacing current SKUs with new ones?


  • What would be the source of volume of new SKUs?


  • Which bundle combination of service features would generate sales?
  • Price optimization, new product launch, market potential
  • Food products, NA & alcoholic beverages, telecommunications, financial services, pharmaceutical