Measures price sensitivity in a competitive landscape, and provides optimum prices for new SKUs and service bundles.
Business & Marketing questions it can answer:
How will my price offer perform in the competitive context?
What would be the optimum price for a new/current product/service?
What would be the impact of replacing current SKUs with new ones?
What would be the source of volume of new SKUs?
Which bundle combination of service features would generate sales?
APPLICABILITY
Price optimization, new product launch, market potential
INDUSTRIES
Food products, NA & alcoholic beverages, telecommunications, financial services, pharmaceutical
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