360 Price Optimization
Measures price sensitivity in a competitive landscape, and provides optimum prices for new SKUs and service bundles.
Business & Marketing questions it can answer:
- How will my price offer perform in the competitive context?
- What would be the optimum price for a new/current product/service?
- What would be the impact of replacing current SKUs with new ones?
- What would be the source of volume of new SKUs?
- Which bundle combination of service features would generate sales?
APPLICABILITY
- Price optimization, new product launch, market potential
INDUSTRIES
- Food products, NA & alcoholic beverages, telecommunications, financial services, pharmaceutical