Create a two-way dialogue with your target audience and gain a holistic understanding of their day-to-day lives in order to build brand communication and product activations in tune with local expressions and culture.
Business & Marketing questions it can answer
What is the cultural relevance of my brand in people’s daily lives?
How do my clients/consumers behave, make purchase decisions and use the category in their natural setting?
How will my target audience respond to the content I want to put out?
Brand communication strategies, concept assessment, category usage patterns, web usability
Culinary, confectionery, dairy, NA & alcoholic beverages, personal care, telecommunications, retail, financial services, pharmaceutical, media, other (social & lifestyle)