Explore consumer needs through the use of motivational theory to optimize your brand portfolio and reveal opportunities for market innovation.
Business & Marketing questions it can answer:
How relevant is my brand performance in meeting specific consumer benefits defining meaning and value for the category?
How can we differentiate our brand portfolio and make it more relevant?
How can we redefine the essence of our brand’s personality and product characteristics to fit a lucrative segment?
In what ways can we change or redefine category purchase criteria so that we can expand growth opportunities for the brand?
New product development, portfolio optimization, innovation, brand positioning, growth strategy development
Culinary, confectionery, dairy, coffee, NA & alcoholic beverages, tobacco, retail, financial services, pharmaceutical, media