Live observation of consumers in their own environment for better understanding of category consumption and buying habits and practices.
DetailsExplore consumer needs through the use of motivational theory to optimize your brand portfolio and reveal opportunities for market innovation.
DetailsCreate a two-way dialogue with your target audience and gain a holistic understanding of their day-to-day lives in order to build brand communication and product activations in tune with local expressions and culture.
DetailsDiscover hidden value in your own data by building an algorithm attached to usage and demographic profiles that can accurately predict the psychographic profile of your own customers.
DetailsWe form a working group together with your marketing and innovation teams to tap into opportunities for tactical ‘expressions’ of the brand or brand extensions.
DetailsThe objective is to discover new opportunities for existing and new brands, based on a deep understanding of current brand status, the competitive context, consumer motivations and future trends.
DetailsFrom assessing a product/service concept, to measuring product performance over time, to gauging packaging/service functionality and image, we provide an integrated solution to help you launch new products/services.
DetailsMeasures price sensitivity in a competitive landscape, and provides optimum prices for new SKUs and service bundles.
DetailsVolumetric forecasting for new brand launches and brand extensions, adding ‘what if?’ scenarios by channel and other marketing spend data.
DetailsA holistic view of shopper behaviour, providing strategies for both retailers and manufacturers to facilitate shopping trips, be relevant and create an engaging shopping experience.
DetailsShowing which aspects of perception and emotional connection are considered as strengths or weaknesses of your brand compared with the competition, and which of these aspects could further drive brand value.
DetailsIntegrated monitoring of brand Key Performance Indicators with a simulation tool designed to show the impact of a brand’s image on market share.
DetailsDraw up a blueprint of customer experiences across touchpoints and identify a “critical path” of the most important experiences and perceptions driving customer engagement with your brand or organization.
DetailsMonitor the performance of your brand or organization on specific touchpoints and create a “scorecard” of your Key Performance Indicators versus the competition and/or specific action standards
DetailsAssess brand relevance of specific events (concerts, festivals, etc.) and monitor post-event performance in building brand engagement.
DetailsWe form a working group to take the results of customer engagement studies in order to drive business change; this includes mapping out actions that will lead to improved performance as well as setting targets and defining measures of success.
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